Luxury Jewelry: Art Direction
A selection of campaigns I helped art direct for Zoya and Tanishq, two of India's premier jewelry brands.
Creative Director: Rexina Devraj Art Director: Sonali Ranjit
Copywriters: Indrasish Mukherjee, Adarsh Atal.
The Ganga Collection
Tanishq (India's largest jewellery chain) was launching a new collection inspired by the different moods of the river Ganga.
We travelled to the Himalayas to capture this idea, and it ended up being one of the most epic photoshoots of my life.
Dance of the White Peacock
A collection of fine diamond jewelry inspired by the rare and elegant white peacock
The Benaras Collection
Zoya, a high-end diamond boutique was releasing a collection of jewelry inspired by Benaras,
a holy city on the banks of the river Ganga.
We decided to tell the story behind each piece using beautifully hand-cut paper art.