Luxury Jewelry: Art Direction

A selection of campaigns I helped art direct for Zoya and Tanishq, two of India's premier jewelry brands.

Creative Director: Rexina Devraj Art Director: Sonali Ranjit
  Copywriters: Indrasish Mukherjee, Adarsh Atal.

 

The Ganga Collection

Tanishq (India's largest jewellery chain) was launching a new collection inspired by the different moods of the  river Ganga.

We travelled to the Himalayas to capture this idea, and it ended up being one of the most epic photoshoots of my life.

Tanishq GangaTanishq Ganga
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Dance of the White Peacock

A collection of fine diamond jewelry inspired by the rare and elegant white peacock

Zoya_WhitePeacockZoya_WhitePeacock

The Benaras Collection

Zoya, a high-end diamond boutique was releasing a collection of jewelry inspired by Benaras,
a holy city on the banks of the river Ganga.

We decided to tell the story behind each piece using beautifully hand-cut paper art.