What would it look like if we put Audi's Autonomous Car technology into a football?

 'The Autoball'
ft Bayern Munich stars James Rodríguez, David Alaba and Thomas Müller.


Bayern Munich was visiting Shanghai for a friendly game against Arsenal. 
Audi Germany, their main sponsor, wanted to take advantage of the opportunity to promote Audi’s news self-driving technologies.

Screen-Shot-2021-04-13-at-1.17.49-PM
Screen Shot 2017-09-12 at 4.50.42 PM
Screen-Shot-2021-04-13-at-1.17.17-PM
Screen Shot 2017-09-12 at 4.50.11 PM
Screen-Shot-2021-04-13-at-1.16.52-PM
Screen-Shot-2021-04-13-at-1.19.17-PM-1

CCO: Fred Raillard
Executive Creative Director: Feng Huang 
Senior Art Director: Sonali Ranjit
Senior Copy: Jean-Baptiste Le Divelec
Junior Art & Copy: Basile Protat & Emile

Agency: Fred & Farid, Shanghai