Shop the Hangout
with DVF

#ShoptheHangout with DVF

The World's first ever shoppable hangout, in association with Google+ and Diane Von Furstenberg.

 

Imagine a cosy chat with Diane von Furstenberg, while she took you through her new collection.

That's the experience we envisioned when Google came to us to create a 'Shoppable Hangout On Air' as a partnership with the Council of Fashion Designers. Together, we created Shop the Hangout, combining e-commerce with live chat to give fans an intimate first chance to buy exclusive pieces directly from their favorite designers.

The campaign series included Diane von Fürstenberg, Rebecca Minkoff, Rag & Bone, and Rachel Zoe.

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Copywriter: Josephine Wai Lin, Art Direction: Sophie Preap. Designer: Aran Yeo

My role: Design and Concepting

 

PRESS

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