Shop the Hangout
#ShoptheHangout with DVF
The World's first ever shoppable hangout, in association with Google+ and Diane Von Furstenberg.
Imagine a cosy chat with Diane von Furstenberg, while she took you through her new collection.
That's the experience we envisioned when Google came to us to create a 'Shoppable Hangout On Air' as a partnership with the Council of Fashion Designers. Together, we created Shop the Hangout, combining e-commerce with live chat to give fans an intimate first chance to buy exclusive pieces directly from their favorite designers.
The campaign series included Diane von Fürstenberg, Rebecca Minkoff, Rag & Bone, and Rachel Zoe.