Nike+ Run Club for WeChat

THE BRIEF  
 
Motivate new runners to get out on the streets and pound some pavement

THE IDEA 
A long-term platform for WeChat, allowing new runners to run with experienced runners and crews. See runs scheduled near you, pick a crew from the leaderboard to join, and feel like a part of something big.

HUBHUB
runfinderrunfinder
CREW-PAGECREW-PAGE

PROCESS
 We user tested the UX and UI using Flinto and POP, iterating multiple times before arriving at the final designs.

protosprotos

ACD: Riaad Merwe , Copywriters: Sandy Gao and Nana Shao. UX: Frank,  My role: Art Direction and design.