Not Our AI Reality

Yes, AI can change your business... if you just sacrifice time, money and, let’s face it, your sanity, to make it happen. That’s what business leaders are being told in their quest for AI results.

Our campaign showed the difference between the stressful AI realities the competition offers and the smarter, simpler approach from IBM.

Film 01: TransformCon

Steve, a CTO, gets spooked by an AI Thought Leader's Keynote. ... until he remembers that he has IBM.


Film 02: Disrupt Mode

An AI podcast has a CTO panicking on a flight... 

Film 03: AI Happy Hour

A couple of know-it-all industry peers has a CTO questioning everything... until she remembers she has IBM

Bonus: IBM x Masters

Continuing the 'Let's Create Smarter Business' Campaign during the Golf Masters