Holiday on Italian Time:
San Pellegrino

Italians spend three times longer at the table than most cultures do...especially during the holidays.

So we created a campaign for San Pellegrino about Italian Time: a completely made-up phenomenon where time stops making sense and dinners last anywhere from four hours to… forever. All explained by the one and only Diane Morgan.

The campaign extended throughout the holiday season,
with spots and social dropping from Friendsgiving to Xmas.