A Pringles PSA

Careful sports fans, they're so good, you just might miss the action.

The campaign ran across the Australian, Thai,  Japanese, Korean and Indian markets.

Which meant shooting the exact same script with a different cast, a different track, different VO & SFX, different cultural nuances
and featuring a different sport for each market. A massive and complex production and a fascinating creative exercise.

Together with my partner Rachel Chew, I creative-directed the entire campaign from concept to delivery.

Pringles PSA - Thailand

A Pringles PSA - Korean Version

CCO - Nicolas Courant
ACDs - Rachel Chew and Sonali Ranjit
Art Director - Nusrah Nizam
Copywriter - Udit Goswami

Directed by Jim Hosking 
Production House: Hanzo Films